Operations & Technology Management Case Study Example | Topics and Well Written Essays - 250 words

Operations & Technology Management - Case theatre of operations ExampleThis is part of Peter Salisburys move to reorganize and decentralize. His program Return to Rec everyplacey Program tested to centralize 77% of tasks in the UK for easy control and communication. He was successful in accelerating the design-to-store lead-time. He as well came out with a trendy line for clothing labeled Autograph the real clothes for women. patronage all these efforts and a 20Million advertising campaign, M&S failed. It could not compete with Inditex and its brand Zara. Zara who does not pass on on advertising but relies solely on window displays, proper positioning of stores, giving the population what they want and at the fastest possible time. Zara has its designers combing streets and asking the people what they want. It has a machinery that can put out a copy of a competitor design in a week and make parvenu designs every two weeks. Zara is able to this and still pass the product to the consumer at reasonable costs. According to Merrill Lynch, M&S failed because it did not change the root causes of poor performance which is, heavy organization, limited flexibility and over centralization.