Strategy Used By Samsung And Hyundai Essay Example | Topics and Well Written Essays - 1000 words

Strategy Used By Samsung And Hyundai - Essay ExampleSamsung Inc. developed a new video which involved football superstars using Samsung devices and equipment to train themselves for defeating a group of alien rivals. In this campaign, Samsung promoted the Galaxy S5 which is in its introduction phase of the product life round (Shayon, 2014 Prezi Inc., 2014). The effort made by Samsung to promote Galaxy S5 is considered as the first of its kind wherein FIFA World Cup 2014 had been taken as a theme and the top players were utilised to attract customers through social channels. This particular campaign as witnessed has been successful in making a huge impact in the global market which has been quite just for Samsungs Galaxy S5 in its introductory phase. This is the stage when a particular commodity is newly familiarized in the market which requires certain marketing support. Advertising is used as a marketing pawn to create awareness among consumers about the product in order to al leviate its brand image (Soltani, 2012 Trehan & Trehan, 2011). Similarly, Hyundai with the use of hashtag BecauseFutbol promoted its brand along with products to the football fans worldwide. Hyundai, the automobile company, is in its growth phase of product life cycle which effectively used the Tumblr-powered microsite to promote its brand in the global market. This is the stage when there is a quieten rise in the sales curve of the company along with market growth.